Apple cuts 200+ jobs as Siri AI and smart glasses take priority

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Apple cuts 200+ jobs as Siri AI and smart glasses take priority

Two moves capture where the AI industry is putting its money right now: Apple quietly re-engineering its teams around an AI-first roadmap, and Anthropic racing toward a landmark public listing.


Apple cut more than 200 jobs across its Vision Pro, Siri and software teams, part of a hard pivot toward AI and smart glasses. Around 100 of the cuts landed on the Vision Pro group, where Apple is largely shutting down its gaming team and scaling back immersive-video production, while roughly another 100 came from Siri and software, according to a Bloomberg report. Apple told employees the Vision Pro and visionOS are not going away, but the near-term focus is smart glasses that won't support immersive video or advanced gaming; a new Vision Pro model could still surface as early as the end of 2028. The Siri cuts are different in kind — they stem from the launch of "Siri AI," a rebuilt assistant on a new technical architecture that changes the expertise the team needs, so Apple is eliminating some roles, reallocating others and posting new ones. An Apple spokesperson framed the change as evolving the business to "deliver the best experiences for our users." The strategy reads clearly: the headset gets de-prioritized, the assistant gets rebuilt, and glasses become the consumer bet.


Anthropic is preparing to publicly file its IPO paperwork as soon as the end of this month, and it intends to match — or beat — SpaceX's record-setting public offering. Bloomberg reported on August 20 that the maker of Claude expects a raise on the scale of the largest IPO in history, pulling its debut forward from the October timeline previously reported. The company filed a confidential draft registration statement with the SEC in June and has been in investor meetings since, riding a revenue surge that is reordering who looks like the frontier-lab leader — we tracked some of that momentum in GPT-5.6 Sol powers OpenAI's revenue rebound over Anthropic. A listing on this scale would mark the moment foundational AI steps fully onto public markets.

What to watch: whether Anthropic formally files by month's end, and how investors price a company valued in the trillions before it lists.

When a company is worth that much before its shares trade, what does the public debut actually price in? Tell us in the comments.

Sources: Bloomberg (Apple) · 9to5Mac · Macworld · Bloomberg (Anthropic) · Yahoo Finance