Baidu rebrands GenFlow as Kuku AI, ships standalone office client
Baidu went all-in on AI office work at its AI Day event on Thursday, giving its most popular assistant a Chinese name, standalone apps, and an enterprise edition.
Baidu renamed its Wenku-Netdisk assistant GenFlow to 库库AI (Kuku AI) and claimed more than 25 million monthly active users in AI office work, launching dedicated PC, web, mini-program, and enterprise clients. The assistant, which Baidu says has topped 100 million total monthly active users since April, is now the company's flagship bet on office automation — and it claims the lead in China's general-purpose AI office track. GenFlow has been building toward this for three years: Baidu rebuilt Wenku and Netdisk around large models in 2023 with intelligent PPT and AI research reports, merged the two products in 2024 to combine 1.8 billion professional documents with 700 million academic items, and shipped GenFlow 1.0 in April 2025. Version 4.0 now runs across Wenku, Netdisk, and Baidu's overseas products.
The product pitch is aggressive on automation. Kuku AI's Office Agent takes one instruction and dispatches parallel PPT, Word, and Excel agents, generates across modalities — posters, video, podcasts, mind maps, code, mini-programs, web pages — and offers element-level online editing. Baidu is leaning hardest on what it calls cross-device task relay: a phone can keep a job running while the PC is off, and agents can execute around the clock, with stock-watching named as the showcase use case, at low token cost.
The first vertical push is finance. The office mode ships with listed-company data, stock quotes, filings, and research reports, plus specialist agents such as stock researchers, quant portfolio managers, and wealth advisors, with skills covering DCF, comparable-company, SOTP, LBO, and M&A models. The enterprise edition adds full brokerage research and financial roadshow minutes, built on what Baidu says is experience from 800,000 enterprises and a skills ecosystem co-built with 500-plus institutions, wrapped in identity verification and full-chain audit. An MIIT-affiliated evaluation body ranked Baidu Wenku first in its Office Agent workflow report earlier this month — a repeat of last year's top finish on PPT generation.
Why it matters: Baidu is betting that the office suite, not the chatbot, is where China's AI assistant race gets decided — a direct challenge to WPS AI, ByteDance's Doubao, and Alibaba's Qwen-powered apps. The finance-first enterprise angle is the sharpest part of the move: instead of fighting for consumer attention, Kuku AI sells into a high-value vertical where professional output is the product. The numbers are company claims, but 25 million office MAU is a signal that China's AI assistant war has moved from chat to documents.
What to watch: whether Kuku AI's enterprise edition lands outside finance — and how WPS and Doubao respond with office clients of their own.
Baidu is betting the office, not the chatbot, decides China's AI assistant race — is that the right call? Tell us in the comments.
Sources: QbitAI · Xinhua · Sina Finance · MyDrivers
